If you are a content marketer, WordPress can definitely make a difference in your content marketing strategy. But you already know this because you already use WordPress and are reading this piece!
There are enormous perks of using WordPress that content marketers could leverage to their benefits. In fact, the benefits of using WordPress for content marketing require a separate article. Here is just a sample:
- WordPress could be fully customized for content marketing campaigns by installing appealing themes that can give your website an appealing look and feel.
- WordPress has an easy learning curve that allows everyone to launch a website almost immediately.
- WordPress development services are easy to find and at reasonable costs.
In this article, I will mention several important WordPress plugins that help content marketers organize and improve content marketing strategy, measure success and analytic, and create content with the intent of helping and engaging viewers.
Over the time, OptinMonster has become the preferred way in which content marketers plan and execute lead generation and sourcing. It is one of the most powerful WordPress lead generation tools that helps WordPress users create extremely engaging opt-in forms which attract and help convert viewers. The users could design highly engaging CTA buttons that ensures amazing success rate. Using the plugin, you can also design interactive slide-in forms, incredible exit-intent lightboxes, and floating boxes.
If you are a content marketer, you already know about link building. Finding (and fixing) broken links in the huge list of internal and external links on a website is a huge challenge. This is where LinkPatrol comes into play. The plugin is ideal for discovering all sorts of link related issues on your websites.
Most of the times, content marketers are not sure about an external link building an opportunity. There is always a chance that the opportunity might result in a harmful spam link that could harm your content marketing efforts. LinkPatrol is a great help in this regard as it helps you identify these harmful links.
3. W3 Total Cache
The SERP ranking of a website is very crucial for content marketers. Speed is an important crucial factor in ensuring high rankings in search engines. If your website is not fast enough for the users and the search engines bots, you will see a drop in the SERP positions.
In such scenario, you need W3 Total Cache plugin, a powerful cache plugin that comes highly recommended for all content marketers. The plugin cache a static version of your website in the visitor’s browser which increases the website load speed.
4. WordPress SEO by Yoast
When it comes to websites, Google holds all the cards! You need better visibility in Google search results that convert into traffic. When you have WordPress SEO by Yoast, you really don’t have to worry about search engine rankings because it is a fully featured tool for all-around SEO performance.
5. Any Button Share
Social media has an immense influence on how you promote content. For this, you need an effective tool that takes care of social media management.
With Any Button Share, your viewers have the option to share your content on their preferred social media channels. This plugin is particularly useful for long-form content that offers multiple opportunities for sharing the content. You should definitely go for this plugin if you have social media as an important component of your overall content marketing strategy.
If I have missed out your favorite plug, do mention it in the comments below.